As YogaLove grew, their products were discovered and enjoyed by more than just yogis– relieving their aches and pains. The brand was in need of a new look that highlighted the relief that their products brought.
We developed identity and packaging suite to communicate the calming effects of their product line. The logo depicts a simplified take on the Anahata heart chakra. Paired with customized typography we wanted to create a refined look for the brand and their future.
