Reyes Barbecue decided that it was time for a complete brand refresh. Their aim was to cater to the next generation of hungry and hardworking Filipinos while elevating the experience of their current market.
Our strategy was to give the iconic barbecue joint an all-new look while still giving their loyal customers a sense of familiarity. We worked out the brand's essence and potential, reinforcing their identity with a more refined look. The visual identity was then applied to all their materials in-store and online, providing customers with a fresh yet recognizable Reyes Barbecue experience.
