From humble beginnings and a passion for food, Engracia "Lola Asiang" Cruz-Reyes built an iconic restaurant that nurtured Filipino flavors and became a beloved Manila landmark. After years of quality meals and service, the brand needed both a strategic and visual refresh that gave justice to its legacy.
To honor the brand's enduring impact on Filipino cuisine, we've refined the Aristocrat's brand strategy, unlocking new chapters for their story in the hearts and plates of Filipinos. We also produced new photos for their entire menu, aligning the brand's visuals with its refined branding.
