After 15 years of feeding the hardworking hungry Filipinos, Reyes Barbecue decided it was time for a complete brand refresh. Our creative strategies revolved around the idea of crafting an all-new yet familiar Filipino barbecue joint. From the brand refresh, we cascaded the visual identity to other aspects that build the brand’s image. Both employees and customers will be able to fully experience the brand through new company IDs, store looks and environmental graphics, uniforms, menu boards, packaging, and more!